BREAKOUT SESSION

From Operator to Asset Builder: The Essentials of Value Growth Strategy

What makes a business valuable—not just profitable? Whether you're years away from considering an exit or simply want more freedom, the key is building a company that’s both marketable and owner-ready.

In this session, Kristyn Drennen, CEO of TransformCXO, will guide you through the foundational principles of Value Growth Strategy—the proven path to scaling a business that’s not only operationally strong, but financially attractive and transferable.

You’ll learn what buyers and investors actually look for (hint: it’s not just top-line revenue), how to assess your personal and business readiness, and what actions to take now to increase optionality, valuation, and peace of mind.\

This session is designed for restoration business owners and their leadership teams who want to shift from reactive operations to intentional business-building. You’ll leave with practical tools and a new perspective on how to build a business that works for you—not just because of you.

Key Takeaways:

• Understand the 4 drivers of business marketability

• Learn how to assess your personal and ownership readiness

• Discover the difference between growth and value growth

• Walk away with actionable tools to evaluate and improve your company’s position—whether you’re growing to keep or growing to sell