Dashboards, KPIs, and scorecards are useful, but they only tell you something is wrong. They don’t tell you which part of the business is causing the miss. So teams keep staring at the same red numbers, having the same conversations, and getting the same results.

In this session, John will show you how to connect missed marketing and sales KPIs to the business systems behind them. You’ll leave with a practical way to identify the likely cause of underperformance and the first area of the business that needs attention.

This isn’t about more reports. It’s about knowing what the numbers are telling you to fix.