Chris Buttenham is the co-founder and CEO of Reins and the author of Alternative Equity. Before Reins, he built and exited an AI software company. He grew up in a contractor family and saw firsthand how hard it is to keep great people and plan for succession without giving up control. Today, Reins helps hundreds of contractors across the U.S. use simple, modern incentive plans to retain top talent, build leadership benches, and increase exit value without the headaches of traditional equity.